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Sales Letter Proposal
By targeting those most likely to be interested in what you have to offer, direct marketing is often attractive to smaller businesses with limited resources.
Some of us pick phone and speak to our prospects and, with their permission, follow-up with an e-mail and a link to our website, and then follow-up again with another call. But sometimes there's too many to phone and/or you want to leave them a physical reminder of your service or product.
A well prepared and properly planned direct mail campaign can be an effective way to advertise your business and leave your prospects with your material to hand. You send a sales letter, a response tool, and any supporting literature - or even just a postcard.
The Benefits of a Direct Sales Letter or Postcard
A direct mail campaign can be used to achieve a number goals, including:
● Generating new customers and prospects.
● Re-establishing contact with former customers.
● Increasing sales to your existing customers.
● Keeping your service or product in the mind of your customers and prospects. A postcard is particularly good at ensuring your message gets read and is likely to be kept as a reminder.
● Driving prospects to your business or website.
● Following up leads and inquiries.
Response Rates and Testing
What's more, because a sales letter is sent to a specific number of targets, it also means:
● It's easy to measure the response rate and success of your campaign. It's much harder to tell if an advert is cost-effective or not.
● You can test your message with variations and compare the response rates.
Typical response rates for direct mail vary from target to target and field to field. A response rate of even a fraction of a percent can make it worthwhile if the value of each sale is high. But if it's relatively small, you'll need a bigger response. The best way to measure success is to identify what response rate you'll need to break even. If it's quite high, you might want to consider if direct mail is really for you. The best response rates however come from reaching the right people with the right offer and in the right words. And, finding the right words of course is where I come in ...
Sales Letter Copywriting
If you're about to launch a direct mail campaign and need a sales letter written or your sales letters aren't getting results, take a look at some of the benefits of having your sales letter written by me. You'll benefit from sales letter copywriting that's customer focused to sell your service or product and help convert your readers into customers and sales. More specifically, I'll ensure that your sales letter:
● Gets your reader's attention and generates interest right from the start. You'll have an effective headline and/or leading sentence that'll entice them to read beyond.
● Is informative and persuasive, creating a desire for your service or product and providing the information needed to take the next step and act on what's been read.
● Emphasizes the benefits, solutions and features that your prospects want to hear. They won't have to search too hard, be left wondering, or have to work them out themselves.
● Clearly positions your business in the market place by demonstrating what your product or service does and who it's for.
● Is engaging, interesting, and easy to read, and even a pleasure to read.
● Has a compelling call to action that'll help to get a response.
● Is organized in a consumer-friendly fashion. It'll lead your prospects step-by-step in making an informed buying decision.
● Includes appropriate use of headlines, subheadings, bullet points, and the intelligent use of bold text. These make it easier to scan and entice your prospects to read the rest as well. What's more, combining these with shorter paragraphs will ensure your copy is broken up into bite size chunks that don't overwhelm the reader.
I use proven techniques for effective copy. So, if you need a sales letter written for a direct mail campaign or your sales letters just aren't getting results, call me now for a FREE discovery talk and quote.
EASY ON THE EAR
For quality copy that sings!
Stuart May Copywriter
Telephone: 01803 298169
Email: stuart@easyontheear.co.uk