EASY ON THE EAR      www.easyontheear.co.uk         © Stuart May 2008
For quality copy that sings!

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Press Release Proposal

In addition to your other marketing efforts, the timely submission and publication of a newsworthy press release can yield tremendous benefits:

● Being perceived as third party/media endorsements, press releases usually carry more credibility than advertisements.

● Publicizing your business to a large audience at no cost for the space.

● Projecting a distinct personality and a positive image to plenty of people.

● Helping your business to establish a reputation as an industry leader.


Newsworthy Events and Reasons for a Press Release

It can be worth your while to plan a media campaign to implement in stages over the year. That way you can establish your reputation step-by-step in a co-ordinated way.  There's all sorts of events and reasons to submit a press release. Some can be manufactured and others will be the more newsworthy aspects of your business. Here's a few:

● A new product or service.
      ● A new application of an existing product or service.
      ● New or expanded facilities.
      ● A new employee.
      ● Special events.
      ● Significant accomplishments.
      ● Awards won.
      ● Business expansion and relocation.
      ● Charity events and contributions.
      ● Anniversaries.
      ● Interesting customer stories.
      ● Interesting personal stories.
      ● Holiday events.
      ● Reactions to current news and affairs.
      ● Sponsorship.
      ● A helpful expert article.


Publication

In addition to local media and trade publications, you can publish your press release on your website. It'll give your prospects more information and your website more relevant, key-word rich copy to help improve your search engine rankings. There may be other relevant websites or e-newsletters that'll publish your article too.

There's no guarantee however that your press release will be published. And, if it does, you've little control as to when and in what form it'll appear. It's all in the hands of the editor. But, if your press release is well-written according to the proper conventions, is accurate and clear, and contains news and information that'll interest the publications readers, it's more likely then to be published. And plenty do.

I use proven techniques for effective copy. So, if need someone to write a press release to promote your business, call me now for a FREE discovery talk and quote.



EASY ON THE EAR
For quality copy that sings!

Stuart May Copywriter

Telephone: 01803 298169

Email: stuart@easyontheear.co.uk