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Newsletter Proposal
For many businesses, a regular newsletter is a great way to stay in touch with customers and prospects.
When considering a printed newsletter, you'll need to consider the time, effort, and cost of producing and distributing it. If that's too much, a short but timely e-newsletter combined with your website could be just what you need. It's free to send, can get a prompt response, and is simpler and cheaper to produce.
The Benefits of an E-Newsletter
Take a look at some the benefits of an e-newsletter that's sent to a list of customers who - on your website, on the phone, by post, or in person – have opted-in to receive it. An an e-newsletter will enable you to:
● Stay in touch with your customers and prospects, including website visitors who liked what they read, but for whatever reason, didn't or couldn't buy at the time. It'll be a timely reminder of your service or product.
● Strengthen and build your relationship with your customers and prospects.
● Drive more customers and prospects to your website.
● Update your customers and prospects on important business developments and changes.
● Promote new and existing services and products and special events and offers.
● Promote your brand and reputation.
● Promote your business as an expert in your niche or field.
The Benefits of a Printed Newsletter
Investing that bit extra in a printed newsletter though could well be worth your while. A quality printed newsletter should give you all the benefits above and enhance your image and credibility more as well. You could even combine a half-yearly or quarterly printed newsletter with a monthly e-newsletter. The best option for you of course will depend on your business and budget.
Newsletter Content
To reap the benefits above, your newsletter will need to contain information that's not only promotional but useful to your customers and prospects. You'll want to consider some of the following ideas:
● A message from yourself.
● Updates on developments and changes in your business, including new products or services.
● Special offers and events.
● Complimentary products or services.
● Soliciting customer suggestions and feedback.
● Community and/or charity involvement.
● Relevant local news.
● Relevant industry news and trends.
● Your plans for your business.
● Interesting articles and helpful tips.
● Customer segmentation and having different versions that are tailored to each market segment.
● An newsletter archive on your website for new prospects to read and to help improve your search engine rankings with more relevant, key-word rich content.
● Links to relevant websites.
I use proven techniques for effective copy. So, if you need someone to write your business newsletter and make it a pleasure to read, call me now for a FREE discovery talk and quote.
EASY ON THE EAR
For quality copy that sings!
Stuart May Copywriter
Telephone: 01803 298169
Email: stuart@easyontheear.co.uk