Copywriting In Devon - So Your Business Can Punch Above Its Weight
© 2008 Stuart May. All Rights Reserved. Words and Design by Easy on the Ear
EASY ON THE EAR
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What’s involved in composing your copy?
● The reading and research needed to understand your service or product and your target reader. This ensures your copy is relevant and effective.
● An understanding of the genre or media for which it's going to be written and the psychology of persuasion.
● Creative thinking and brainstorming for effective ideas. They come easier after a good night's sleep and when you've done your research well.
● Organizing information and planning, whilst knowing what will and won't work in achieving your copy's objectives.
● The grammatical knowledge needed for well constructed words, phrases, and sentences, with accurate and consistent punctuation.
● The ability to write without any wasted or unnecessarily complex words or sentences. And the skill to organize and craft your copy so the words, sentences, and paragraphs smoothly flow from one to the next. If your copywriter writes with a rhythm and harmony that makes the words more memorable and a pleasure to read, or more Easy on the Ear, then it's a skill that's taken much time and effort to learn.
● The ability to write in a relaxed conversational tone.
● Meticulous revision, editing, and proofreading skills that have been painstakingly honed.
As you can see, copywriting to exacting standards is a highly skilled and intellectually labour-