EASY ON THE EAR www.easyontheear.co.uk © Stuart May 2008
For quality copy that sings!
Return to homepage
Brochure Proposal
A brochure today isn't always the essential tool it was before the internet. A website will often do the job instead. But sometimes we still want something printed to read. And not everyone has converted yet to the internet, especially older people.
The Benefits of a Brochure
A professionally written, designed, and printed brochure can:
● Increase your credibility and enhance your image.
● Give your prospects a persuasive and informative sales tool they can study at home at leisure.
● Be kept as a reminder of your service or product.
Brochure Distribution
To make the most of a brochure, you'll need an effective distribution strategy. A brochure can be:
● Displayed to take away.
● Handed out.
● Posted door-to-door.
● Used to support a sales letter as part of a direct mail campaign or in response to enquiries.
Brochure Content and Copywriting
Complimented by effective design and helpful images, your brochure copy should clearly present your service or product with all of its benefits. It should also explain how it works and how to buy.
If you need a brochure written as a part of your sales and marketing effort, consider these benefits of having it written by me. I'll ensure your brochure copy:
● Generates interest right from the start with an upfront benefit that'll entice the reader to read beyond.
● Is informative and persuasive, creating a desire for your service or product and providing the information needed to take the next step and act on what's been read.
● Emphasizes the benefits, solutions, and features that your prospects want to hear. They won't have to search too hard, be left wondering, or have to work them out themselves.
● Clearly positions your business in the market place by demonstrating what your product or service does and who it's for.
● Projects a distinct personality and a memorable image that'll set you apart.
● Is engaging, interesting, and easy to read, and even a pleasure to read.
● Has a compelling call to action that'll help to get a response.
● Is clearly and logically organized, making it easy to grasp, follow, and understand.
● Is broken up into simple to read, bite sized chunks that'll make it easy to scan and won't overwhelm the reader. There'll be subheadings, short paragraphs, and bullet points for emphasis and ease of reading.
I use proven techniques for effective copy. So, if you need a brochure written or your existing brochure copy just isn't effectively written, call me now for a FREE discovery talk and quote.
EASY ON THE EAR
For quality copy that sings!
Stuart May Copywriter
Telephone: 01803 298169
Email: stuart@easyontheear.co.uk